Design Challenge: Agoda
About Me Agoda Challenge I had the opportunity to enhance my skills in Behavioral Science and participate in an engaging business challenge at Agoda focused on loyalty. The challenge was centered around the question: How might we encourage users to come back to Agoda? The Process Understanding the usersKickstart the research by interviewing Agoda users. […]
Quick Actions Optimisation: B2B Commerce Platform
About Me Quick Actions Improvement Enhancing Homepage for Pharmacy Applications in Southeast Asia Problem The application homepage currently has static quick actions on the top of the page. The previous concept was the icon that displayed on the homepage. It was ranked the lowest, with 0.09% conversion user click on the icon meanwhile, search ranked […]
Payments Improvement: B2B Commerce Application
About Me Payment Improvement The leading community and B2B commerce platform for pharmacies in Southeast Asia Problem The application uses a first-in-first-out system, meaning that the system automatically allocates the amount to the due invoices. However, there is no practical way for business to track their invoices on the application. Solution As we’ve been tackling […]